Oakland, CA. The beat goes on at Hip Hop for Change during the COVID-19 pandemic. Marlon Richardson, (above) is a Hip Hop educator who finds ways to continue working with marginalized youth and adults. While the historic Black Lives Matter (BLM) protests in the wake of George Floyd’s death are heightening awareness about racial and social injustice, artistic expression in the form of Hip Hop music has long been an outlet to critique unjust power relations. The emergence of Hip Hop culture in the 1980s impacted both social progress and individual growth. It was also the foundation for the nonprofit organization, Hip Hop for Change.
Founded in 2013, Hip Hop for Change offers programs to educate, support, and inspire both the youth and adults of Oakland. Executive Director Khafre Jay emphasizes the importance of working with urban youth who are dealing with discrimination and violence as a part of their everyday lives. Hip Hop for Change has implemented THE MC Program (Theory of Hip Hop Evolution, Music, and Culture) and has expanded the program to connect the youth to artist-educators who are trained to mentor and motivate young artists in the pursuit of their artistic aspirations. The program is not only for the youth; the artist-educators benefit from the training and employment provided by Hip Hop for Change. Khafre Jay emphasizes the impact of the program; “Since its inception, THE MC Program has touched the lives of over twenty thousand K-12 students, employed and trained dozens of local artist-educators, and half of our programming has provided for free to underserved youth. This program alone is one of the best reasons to support our organization’s work.” Not only the Executive Director for Hip Hop for Change but an established Oakland hip hop artist, the mission resonates personally for Khafre Jay; “Hip Hop is a very empowering culture. It provides an expressive space for youth of color as well as a constant pull towards self-affirmation, and ideas of self-esteem, and self-efficacy. For a lot of POC youth, the first time they find themselves experimenting with self-worth is through Hip Hop expression, and I was no different growing up.”
Executive Director Khafre Jay also holds a radio show on KPOO and is founded by Poor People’s Radio. The mission is to bring public news to the “disenfranchised and underserved”.
Grassroots activism has been intrinsic to Hip Hop for Change. Khafre Jay explains that “grassroots activism allows us not to have to code-switch as an organization.” He explains that a nonprofit such as his, which is Black-led and culturally focused, is not valued by the predominantly homogeneous decision-makers of white males that can provide funding. Therefore, receiving funding is difficult. However, Hip Hop for Change has had success through the Grassroots Jobs Program that not only spreads its mission statement to the community but provides employment, education, employee development, and connects their employees with community activism. As Khafre Jay explains; “Grassroots activism allows us to create hundreds of jobs and employ people in our village while engaging and informing the public about race and social justice. We couldn’t be as effective as Black and Brown people in this country without grassroots tactics.”
Employees for the Grassroots Jobs Program who are dedicated to fighting racial and social injustice
The Grassroots Jobs Program has suffered from the global pandemic as Hip Hop for Change was forced to furlough employees, and further setbacks came as school contracts ended due to COVID. Yet Hip Hop for Change continues to create ways to bolster their community. The organization is transitioning to online educational programs and creating new services such as free music production to youth under 25. In spite of the current global crisis, Hip Hop for Change is dedicated to social and racial activism, educating the youth on the history and significance of hip hop culture, providing resources for aspiring artists, and developing employment opportunities for the people of Oakland.
From HipHopForChange:
HipHopForChange seeks to address injustices of representation through education, community building, and the creation of a platform for people who identify with Hip Hop culture to express their true voices, selves, and culture. We create a space that emphasizes and encourages the root values of Hip Hop culture: peace, love, unity, and having fun.
